St. Croix Celebrates a 72-Year History of American-Made Fishing Rods
Challenge and crisis create “learning moments”, and the first half of 2020 has offered our great nation a wealth of teachable lessons. Any American remotely paying attention now understands quite well the importance of domestic production of goods. From the critical PPE and supplies necessary to respond to a global health pandemic to the day-to-day products that support our normal lives and livelihoods, “Made in the USA” has taken on new levels of meaning and importance for many Americans.
After a nearly 6-week shutdown – like many American workers – the employees at St. Croix Rod factory in Park Falls, Wisconsin, are happy and grateful to be back at work. And, as America celebrates its 244th year of independence, St. Croix is taking the opportunity to celebrate its 72nd year of handcrafting the Best Rods on Earth® right here in the USA – for the benefit of anglers at home and around the globe.
St. Croix’ s Premier Series of rods has been the top-selling family of American-made rods for over a decade running. “I know these rods have a special place in the minds of my team members because Premier has been in production in Park Falls longer than any other,” says St. Croix Production Supervisor, Brandi Schmidt. “When we see Premier rods on the schedule, it resonates that there have been over 60 years of Premier rods coming through this factory. There is a real sense of pride to make sure that the rods we produce today live up to that name and that legacy.”
