“RUSH – Alpha Team” Action Video Used To Promote Tactical Gear
With the RUSH – Alpha Team action video, companies that sell outdoor and tactical gear have found probably the most entertaining way to promote their products.
The video is a collaboration between 5.11, Inc., Offensive Marketing Group (OMG) and several other companies. 5.11 Tactical, of course, sells purpose-built apparel, footwear and gear. Offensive Marketing Group works with a growing number of clients in the tactical industry.
It’s The Alpha Team Vs. The Aliens
RUSH – Alpha Team is an action-packed, science fiction cinematic experience comprised of a joint effort with some of the most noteworthy brands within the tactical industry. It can be seen on YouTube (by clicking on the link below). But because it runs for just a bit more than four minutes, you won’t have time to run out for popcorn.
The premise of the video is the presence of hostile creatures beneath the Earth’s crust revealed after a series of earthquakes across the globe and the Special Forces teams engaged to eliminate the threat. Rush – Alpha Team is the video portrayal of the Alpha Team, dispatched to the North Atlantic ‘Hot-Zone’ to battle the first emergence of hostiles. This video highlights Operation Rush.
You’ll Spot Lots Of Cool Gear
OMG worked alongside 5.11 to carefully select key pieces of apparel and gear, including 5.11’s GEO7 camo, Rush 100 backpack and Field 2.0 watch. Gear was chosen to fit the film’s narrative and would also be mission-specific to the characters in the story.
“When OMG approached us about this project, we couldn’t pass up the opportunity to work with such a passionate group of individuals and like-minded brands,” said 5.11’s Vice President of Marketing, Jennifer Glover. “It was OMG’s cutting edge cinematography, visual effects and highly credentialed personnel that were able to showcase our purpose-built apparel and gear in an exciting, entertaining, technically accurate, and innovative way.”
RUSH – Alpha Team Pushes The Boundaries
The Offensive Marketing Group was equally excited about the final product, cohesiveness of the project, and overall synchrony of the brand partnerships throughout the process.
“Pushing boundaries and leading the charge into a new era of content creation and storytelling with kindred spirits and collaborators is what it’s all about for us,” said an OMG spokesman. “Like 5.11, we are always innovating and riding along the bleeding-edge of craftsmanship in all that we produce.”
In addition to 5.11, OMG engaged several other brands to build authenticity and create a unique viewer experience. Additional partners included Eotech, OpsCore, Arisaka Defense, Heckler and Koch, Geissele, Silencerco, Core Survival, AMG Global Vision, Revision Military and LAG Tactical.
Steven Paul Barlow is a retired sergeant/station commander and former firearms instructor with the New York State Police. He is an avid hunter, fisherman, and enthusiast with all things related to firearms, knives, and survival. He has been writing on outdoor topics for more than 35 years. His collections of outdoor humor stories are available at BriarHill Books.