Winchester Announces 2021 Price Increases on Ammunition and Reloading Supplies
March 23, 2021
March 22nd, 2021 Winchester ammunition announced an increase in all ammunition prices effective May 1st. The letter from Winchester is below but amounts to a fairly large increase in the cost of ammunition.
March 22, 2021
To All Winchester Ammunition Customers:
Thank you for your commitment to Winchester and Browning Ammunition in support of our legendary products.
Due to the increased cost inputs for manufacturing ammunition, it is necessary to increase ammunition prices for all shipments, including backorders, beginning May 1, 2021.
Ammunition will be subject to the following price increases.
- Shotshells + 5%-12%
- 22 Magnum Rimfire ammunition + 5%-15%
- Hunting Rifle ammunition + 5%-15%
- All Centerfire Pistol ammunition +8%
- Components +10%
- Primers +25% (Due to our current backorder situation, until further notice, Winchester is not accepting new orders on primers)
These May 1, 2021 increases will affect all pack sizes, sub-brands, and special make-ups.
All existing orders and future orders shipped on or after May 1, 2021, will be shipped at the new prices unless you notify us requesting cancellation. Procedures for repricing back and future orders will be issued with new pricelists and programs in the coming weeks.
Sincerely,
Matt Campbell
Vice President, Sales & Marketing
These price increases should not come as a shock since several manufacturers are increasing ammunition prices. January 5th Vista Outdoors announced a price increase on Federal, Remington, CCI, and Speer ammunition of 3-15 percent. What is might be a surprise to some readers is the percentage of increase on reloading components. Expect all ammunition manufacturers to increase prices over the next few months.
Jeremy Mallette is co-founder of International Sportsman. An avid hunter and outdoorsman, he has spent more than a decade in the outdoor industry, from hiking and camping to silencers and hunting. His father taught him to shoot at age six, and he received his first firearm at age eight — a 1942 Colt Commando .38 special revolver. He enjoys yearly trips to Kansas for pheasant hunting, spending time with his children at the deer lease, and collecting unique firearms.